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2,000 × 2,000 square is our choice inside Amazon’s 500–10,000 px range (1,600 px or more is optimal).
The Product Aura Amazon image resizer makes a 2000 × 2000 pixel square JPEG, inside Amazon's accepted range of 500 to 10,000 pixels on the longest side and above the 1,000 pixels Amazon prefers for zoom (Amazon: 6 tips for product photos, Amazon staff), so shoppers can zoom and the image stays sharp on large screens. All rules: Amazon image size requirements.
No, 2000 × 2000 is not required by Amazon: Amazon accepts 500 to 10,000 pixels on the longest side, and Amazon staff call 1,600 pixels or more optimal (Amazon staff). 2000 × 2000 is Product Aura's choice inside that range. Many tools call it “the Amazon specification”; Amazon's own pages do not, so you can upload any size from 500 to 10,000 pixels.
No, Amazon does not require square images: Amazon staff say Amazon “does not mandate a specific aspect ratio”, and Amazon adds white padding itself to images that are not square (Amazon staff, Seller Forums). A square still fills the gallery and the search tile, which is why the Amazon presets make a square, so your product shows as large as possible.
Your Amazon image has white bars because it is not square: Amazon pads it with white to keep the original proportions. Resizing to a square with “Fit on white” shows you the padded square before shoppers see it. The bars only disappear into the background when the photo's own background is pure white too, so your Amazon main product image reads as one clean frame.
The resize mode to use for Amazon in the Product Aura Amazon image resizer is “Fit on white”: it keeps the whole product and fills the empty space with pure white (RGB 255, 255, 255), which Amazon requires behind the Amazon main product image, so your image keeps the whole product and the white background Amazon asks for. The three modes:
Yes, padding changes the 85% fill: padding a wide or tall photo to a square adds white space, so the product can fill less than the 85% of the frame Amazon asks for on the main image. Crop your photo close to the product before resizing, or let the Amazon main image generator place it at 85% for you. Then check it against Amazon's main image rules, so you know it meets Amazon's main image rules before you upload.
No, resizing does not make the background white: the Product Aura Amazon image resizer pads the empty space with pure white, but a grey or off-white background inside your photo stays grey. For a pure white background, the Amazon main image generator cuts your product out and places it on RGB 255, 255, 255, so the Amazon main product image meets the pure white rule without editing.
You resize an image for Amazon by dropping your photos into the Product Aura Amazon image resizer above, keeping the Amazon main image preset and “Fit on white”, and downloading the 2,000 × 2,000 px JPEGs, so you can upload them to Seller Central as they are:
No, your images are not uploaded: the Product Aura Amazon image resizer runs in your browser and the images never leave your device, so you can resize photos of products that are not public yet.
No, resizing for Amazon does not reduce the quality of a large photo: the Product Aura Amazon image resizer shrinks it and keeps it sharp. Enlarging a small photo cannot add detail, so the resizer warns you when an image is enlarged more than 1.5 times: a 600 px photo enlarged to 2,000 px looks soft when shoppers zoom. The resizer saves JPEG at 90% quality, the format Amazon prefers, so you can upload the result as it is.
The mistakes resizing does not fix are an off-white background, a product under 85% of the frame, added text or logos, and a blurry photo. Each has its own fix:
Check any image against Amazon's main image rules with the free Amazon image checker, so you see every problem before Amazon does.
Put your Amazon main product image on pure white at 85% fill
Upload the same photo and Product Aura cuts the product out onto pure white, then makes the rest of the Amazon listing set around it.
Make an Amazon main product imageYes, the Product Aura Amazon image resizer is free, needs no sign-up and runs in your browser, so you can resize a whole listing before you create any account.
Yes, you can resize up to 20 images for Amazon at once with the Product Aura Amazon image resizer and download them as one ZIP, so you can prepare a whole listing gallery in one go.
Yes, Amazon resizes non-square images automatically by padding them, not by cropping or stretching: according to Amazon staff, it adds white padding to keep the original proportions without distorting them. Resizing to a square before upload shows you the padded result first, so nothing on the live listing surprises you.
Amazon’s seller pages we checked state no per-image file size limit: Amazon asks for the smallest file size that does not sacrifice image quality and prefers JPEG. The Product Aura Amazon image resizer saves JPEG at 90% quality, so files stay small at high quality.
Amazon A+ images use their own module sizes, such as at least 970 × 600 px for the image header module, not the 2000 × 2000 square this resizer makes. The Amazon A+ content image sizes page lists every module, so you can size each image for its slot.
No, the Product Aura Amazon image resizer only changes size and shape. The Product Aura Amazon listing image generator makes the main, infographic and lifestyle images from one photo: the main image at 2,000 × 2,000 px and the other images at 2,048 × 2,048 px, so you can fill the whole Amazon listing gallery from one photo.
Amazon is a trademark of Amazon.com, Inc. This tool is made by Product Aura and is not affiliated with Amazon.
Upload the photo you just resized and Product Aura makes the main image on pure white plus the infographic, lifestyle and detail images: the main image at 2,000 × 2,000 px and the rest at 2,048 × 2,048 px.
Make Amazon listing images