Image requirements
Product image size by marketplace: Amazon, Etsy, Shopify, Walmart, eBay, TikTok Shop and ad channels (2026)
Each row links to the marketplace's own help page. Last verified per row.
Last verified: October 28, 2026.
| Channel | Recommended size | Minimum | Maximum | Ratio | File size | Formats | Main image background | Image count | Source | Verified |
|---|---|---|---|---|---|---|---|---|---|---|
| Amazon | 1,600+ px longest side | 500 px longest side; over 1,000 px for zoom | 10,000 px longest side | — | — | JPEG, TIFF, PNG, GIF (not animated) | Pure white RGB 255, 255, 255; product fills 85%+ | At least 1; 6 images + 1 video recommended | Amazon staff post (standards)Amazon staff post (requirements) | Oct 28, 2026 |
| Amazon A+ | Per module (970 × 600 header; 1464 × 600 Premium) | Per module (135 × 135 to 970 × 600 Basic) | — | Per module | 2 MB | — | — | Basic 5 modules, Premium 7 | SP-API A+ examplesSP-API Premium modulesA+ design guide | Oct 28, 2026 |
| Etsy | 2000 px+ width and height | 635 px (first photo) | — | First photo landscape or square | Over 1 MB may fail to upload | JPG, GIF, PNG, SVG, HEIC | No rule; 1 unedited photo on a real background required | Up to 20 photos + 2 videos | Etsy Help: image requirementsEtsy Help: create a listingEtsy Help: unedited photo | Oct 28, 2026 |
| Shopify | 2048 × 2048 (square) | — | 5000 × 5000 px / 25 MP | 100:1 to 1:100; keep consistent | Under 20 MB | JPEG, PNG, WEBP, HEIC, GIF | No rule | Up to 250 media | Shopify Help: media typesShopify Help: file uploadsShopify Help: add media | Oct 28, 2026 |
| Walmart | 2200 × 2200 | 1500 × 1500 (for zoom) | — | 1:1 | 5 MB or less | JPEG, JPG, PNG, BMP (no GIF) | Seamless white 255/255/255 | At least 4 recommended | Walmart Marketplace Learn | Oct 28, 2026 |
| eBay | About 1600 × 1600 | 500 px longest side | — | — | 12 MB each | JPEG, PNG, GIF, TIFF, BMP, WEBP, HEIC, AVIF | No rule; no borders, added text or watermarks | Up to 24 | eBay picture policyeBay: adding pictures | Oct 28, 2026 |
| TikTok Shop (US) | — | 600 × 600 | — | Square | — | — | Pure white (main image) | Up to 9 | TikTok Shop listing policy | Oct 28, 2026 |
| Google Merchant Center | 1500 × 1500+ | 100 × 100 (250 × 250 apparel) now; 500 × 500 for all products from Jan 31, 2027 | 64 MP | — | 16 MB | JPEG, WebP, PNG, GIF, BMP, TIFF | No overlays, watermarks or promo text | — | Google: image link specGoogle: image too small | Oct 28, 2026 |
| Meta ads: Facebook / Instagram feed | 1440 × 1800 (4:5) | 600 px wide (FB feed), 500 px wide (IG feed) | — | 4:5 recommended (IG range 1.91:1 to 4:5) | 30 MB | JPG, PNG | — | — | Meta Ads Guide: imageMeta Ads Guide: Instagram feed | Oct 28, 2026 |
| Meta ads: Stories / Reels | 1440 × 2560 (9:16) | 500 px wide | — | 9:16 | 30 MB | JPG, PNG | Keep key content out of the top 14% and bottom 35% | — | Meta Ads Guide: Instagram StoriesMeta Ads Guide: Instagram Reels | Oct 28, 2026 |
One photo in, every marketplace's sizes out.
What size should product images be for ecommerce?
No single size fits every marketplace. A 2000 × 2000 px square image meets or exceeds the recommended size on Amazon (1,600+ px) and Etsy (2000 px), and sits close to Shopify (2048 px), but Walmart recommends 2200 × 2200 px.
Two rules differ most between channels:
- Background. Amazon, Walmart and TikTok Shop require a white main image. Etsy requires at least one unedited photo of the real item on a real background.
- Ratio. Walmart and TikTok Shop want square images. Meta ads want 4:5 for feeds and 9:16 for Stories and Reels. Etsy wants a landscape or square first photo.
Shoot or generate once at a high resolution, then export per channel. One "universal" file is always a compromise somewhere.
What are Amazon's image requirements?
Amazon requires a pure white (RGB 255, 255, 255) main image with the product filling 85% or more of the frame, at 500 to 10,000 px on the longest side. Images over 1,000 px on the longest side enable zoom, and Amazon staff recommend 1,600 px or more.
The full rules, with every source, are on Amazon image requirements. Module sizes for the section below the listing are on Amazon A+ content image sizes.
What are Etsy's photo requirements?
Etsy recommends photos of at least 2000 px in width and height, a first photo of at least 635 px, up to 20 photos per listing, and at least one unedited photo of the real item.
Formats, file size, video and the AI editing rules are on Etsy photo size.
What are Shopify's product image requirements?
Shopify recommends 2048 × 2048 px for square product images and accepts up to 5000 × 5000 px (25 MP) under 20 MB.
Ratio, formats and the 250-media limit are on Shopify product image size.
What are Walmart's image requirements?
Walmart Marketplace recommends 2200 × 2200 px square images (1500 × 1500 px minimum for zoom), 5 MB or less, in JPEG, PNG or BMP, with a seamless white (255/255/255) background on the main image.
- Walmart does not accept GIF files.
- Walmart recommends at least four images per listing.
- Walmart says AI-generated images "must be truthful, accurate and not misleading".
What are eBay's photo requirements?
eBay requires photos of at least 500 px on the longest side, recommends about 1600 × 1600 px, and allows up to 24 photos of up to 12 MB each.
eBay bans added borders, added text or artwork, and watermarks. eBay also bans stock photos for used or damaged items.
What are TikTok Shop's product image requirements?
TikTok Shop (US) allows up to 9 square product images of at least 600 × 600 px, and the main image must have a pure white background.
- Product images may not carry added logos, text, borders or watermarks.
- TikTok Shop allows AI-generated content when it accurately represents the real product.
What are Google Merchant Center's image requirements?
Google Merchant Center requires product images of at least 500 × 500 px for all products from January 31, 2027. Until then the minimum is 100 × 100 px, or 250 × 250 px for apparel.
Google recommends 1500 × 1500 px or larger, with a 64 MP and 16 MB maximum. Google bans promotional overlays, watermarks, added logos and barcodes on product images.
What size are product ad images on Facebook and Instagram?
Meta's Ads Guide recommends 1440 × 1800 px (4:5) for Facebook and Instagram feed ads, and 1440 × 2560 px (9:16) for Stories and Reels, as JPG or PNG up to 30 MB.
- The safe zone for Stories and Reels: keep key content out of the top 14%, the bottom 35% and 6% on each side.
- Older guides cite 1080 × 1080 and 1080 × 1350 px. Meta’s current Ads Guide lists 1440-wide sizes.
For ad images in those shapes, see the AI ad creative generator.
How do you make one product photo fit every marketplace?
Product Aura turns one product photo into a full image set for Amazon, Amazon A+, Etsy, Shopify or social ads, already sized to that channel's rules, and downloads each set as one ZIP.
What does each Product Aura pack export?
- Amazon: a main image with your product cut out of your photo and placed on pure white (RGB 255, 255, 255) at 2000 × 2000 px, filling about 85% of the frame, plus square secondary images at 2K.
- Amazon A+: three wide 16:9 banners at 2K.
- Etsy: landscape 4:3 photos at least 2,000 px on the short side, kept under 1 MB where possible, and the ZIP includes the photo you uploaded, with no AI edits.
- Shopify: square 1:1 photos at 2K, all the same shape.
- Social ads: a 4:5 feed image, a 9:16 story image and a 4:5 feature card.
Every finished set has a platform checklist that marks each image pass or warn against the rules above. Product Aura has no Walmart, eBay, TikTok Shop or Google Merchant Center pack yet. Its square images are 2,000 to 2,048 px, which is above Walmart's 1500 × 1500 px zoom minimum and below its 2200 × 2200 px recommendation.
Start with the AI product image generator.
One photo, every channel
Upload one product photo and get a full image set sized for the marketplace you sell on.
Upload a product photo