TikTok Shop product image size and requirements (2026)

TikTok Shop product images should be square and at least 600 × 600 pixels in the US, Brazil and Southeast Asia, and at least 800 × 800 pixels in the UK and EU. TikTok sets no recommended size above that floor, so any larger square passes.

A square of 1,600 × 1,600 px or more clears every region with room for zoom. That number is our choice, not TikTok's, and it is the size of the free resizer's TikTok Shop presets.

What aspect ratio does TikTok Shop use?

TikTok Shop uses square (1:1) product images in every region we could read. The US bulk upload accepts 3:4 to 4:3 and pads anything outside that range to 1:1 with white, per the US How to Add Products page (updated 2026-11-05). Square is the shape TikTok asks for; 3:4 is only tolerated, so a square upload keeps the product as large as possible.

What is the TikTok Shop image size in the UK and EU?

UK and EU TikTok Shop images must be at least 800 × 800 pixels, per the UK Best Practices for Product Listings page (updated 2025-11-17), which TikTok also serves on its German, Italian, Irish and Dutch Academy sites. An 800 px image passes the US and Southeast Asia floors too, so one size covers sellers in several regions.

What is the maximum file size for TikTok Shop images?

TikTok Shop Seller Center accepts product images up to 10 MB in the US and Southeast Asia, in JPG, JPEG or PNG (US: add products, Thailand: add products).

A TikTok Shop listing can have up to 9 product images and needs at least 1, but TikTok's Good listing tier asks for at least 5. The UK seller course says to aim for 5 to 9 (UK course), so a full gallery also lifts the listing's quality grade.

What does TikTok's "Good" listing quality need?

TikTok grades every listing Poor, Fair or Good, and the Good tier needs at least 5 images over 600 × 600 with varied angles, poses or scenes. The image rules for Good, from the US PDP & Listing Quality Guidelines (updated 2026-07-08):

• A first image that shows the product clearly, with little or no text and no watermark or border.
• A set that is not template-based: not one base photo with only the colour or outfit swapped.
• No mosaics, fuzzy images or digital renderings.
• Category information in one of the images or in the description.
• For fashion, at least one real model image and a size chart.

Sellers see the grade in TikTok Shop Seller Center under Products > Manage Products > Listing quality, and in Product Optimizer (Upgrading your listing quality).

What order do top TikTok Shop listings use?

Top TikTok Shop listings put a clean product shot first, text images with features or specs in slots 2 and 3, and close-ups, people and scenes after that. That is what Product Aura found in its own study of 19 top-selling US TikTok Shop listings in November 2026:

• Main image on white in 12 of the 18 main images seen; 12 of 18 carry no added text.
• Slot 2: a feature infographic (6 listings) or a size or spec image (4).
• Slot 4: TikTok’s own review card in every listing where slot 4 was seen, so sellers need no image there.
• Then close-ups, a person using or wearing the product, lifestyle scenes, colour lineups and how-to steps.
• Full galleries ran 8 to 13 items, about 9 typical, counting the review card and the video.

The TikTok Shop main image must show the whole product from the front, with no added text, watermark or border, and on pure white in the US and Brazil (US policy, Brazil policy).

• Southeast Asia allows any solid colour, recommends white, and wants the product to fill at least 60% of the frame (Thailand guidelines, 2026-03-16).
• The current UK page states no white rule; an older UK page (2023-02-16) said pure white.
• Banned as the main image: collages, cropped products and black-and-white images.

White is the one background that passes in every region, so start there.

No, not in the US and Brazil: their TikTok Shop listing policies ban added text, logos, borders, watermarks and graphics on every product image. The UK, EU and Southeast Asia ban them only on the main image, apart from product branding, and Malaysia's guide allows selling-point text on the main image (Malaysia image guide).

In practice, most top-selling listings use text images. In Product Aura's study of 19 top US listings (November 2026), about 7 in 10 of the 140 seller-made images carried added text, most often a feature infographic in slot 2 or 3, while the main image stayed clean. Text on any image must be in the language of the target market; TikTok says so explicitly for size charts (US size chart guide).

Main image: front view, pure white, no text

Feature image: headline and 4 callouts

Product Aura's TikTok Shop set ticks a feature image and a spec image with text by default, as top listings use them, and a "Text on images" box turns every text image off. The main image never has text, so you can choose the strict US and Brazil reading or the top-seller practice per set.

Can you put a QR code, link or shop handle on a TikTok Shop image?

No. TikTok Shop treats QR codes, website links, phone numbers, email addresses and social handles on images as off-platform redirection. Promo stickers and "x% off" claims are banned too, as promotion (US Shop Tab eligibility, updated 2026-09-24, and the listing policies).

Yes. TikTok Shop allows AI-generated product images when they show the real product accurately, per its US page on AI-generated content for listing images (updated 2026-09-24). The page says its goal is "not to discourage AI-generated content (AIGC) entirely". It forbids AI to:

• Change the size, colour, material, shape, features or performance.
• Turn 2D items (posters, stickers, wall art) into fake 3D or embossed objects.
• Create false scale with people, furniture or rooms, or add size labels that contradict the stated size.
• Replace the product with a real animal or object.
• Show more items or a bundle the buyer will not get, or a SKU image that does not match its SKU.
• Add glows or motion that suggest features the product lacks.

Brazil's policy adds: "Do not use rendered or AI-generated images that do not accurately reflect the product's real features and appearance" (Brazil policy). For Amazon's rules, see can you use AI images on Amazon.

Does TikTok Shop require an AI label on images?

No visible label is required: TikTok's US AI page does not mention a visible "AI-generated" label on product images. We found no UK, EU or Southeast Asia version of the page. Product Aura images carry the IPTC "AI generated" label in their metadata, so the image stays marked as AI-made without text on it.

Are digital renderings allowed on TikTok Shop?

No. TikTok Shop's listing policies ban digital renderings, so a product image needs a real product behind it. Product Aura starts from your real product photo and keeps the product's shape, colours and label, so every image shows the item the buyer gets.

TikTok Shop rejects product images for off-platform redirection, added promotion, misleading content, poor format, and brand or content violations:

• Redirection: QR codes, links, phone numbers and social handles.
• Promotion: added text, logos, borders, promo stickers and "x% off" claims.
• Misleading: images that do not match what ships, placeholders, renderings, false scale or the wrong quantity.
• Format: black-and-white, blurry or pixelated images, duplicate angles, a collage or cropped product as the main image, and images under the minimum size.
• Children's clothing: swimwear and underwear must be shown flat with no models (US); in Brazil, all children's clothing flat on white.

TikTok enforces these rules with removal, Account Health points and step-by-step suspension (UK: prevent product listing rejections).

Rejected for a cluttered, cropped or duplicate image? Upload the same product photo to the Product Aura TikTok Shop product image generator for a front view on pure white and a different angle or scene in every image. The set's checklist confirms square shape, the 800 px floor, files under 5 MB and the Good tier's 5 images.

Yes. The US and Brazil have the strictest TikTok Shop image rules (pure white main image, no added text on any image), the UK and EU have the highest size floor (800 × 800), and Southeast Asia allows a coloured main background.

• US: square, 600 × 600 px, pure white main image, no added text on any image.
• Brazil: the US rules, plus no 3D effects the product lacks and children's clothing flat on white.
• UK and EU (Ireland, Germany, France, Italy, Spain, Austria, Belgium, Netherlands, Poland): square, 800 × 800 px, no text except product branding.
• Southeast Asia (Thailand and Malaysia pages; likely the same in the Philippines, Singapore and Vietnam): 1:1, 600 × 600 px, solid-colour main image, product 60% of the frame or more.

What about Japan, Mexico and Indonesia?

TikTok Shop runs in Japan, Mexico and Indonesia, but we found no image requirements page for them that we could read. Follow the US rules there until TikTok publishes its own; we re-check these Academy sites when we update this page.

Outside the product gallery, the TikTok Shop logo needs at least 512 × 512 px under 1 MB, and shop page images need at least 800 px.

Use the free Product Aura image resizer with a TikTok Shop preset. It makes your photo a 1,600 × 1,600 px square under 5 MB in your browser, padded with white for the main image, so the file passes every region's size floor.

The resizer has 7 TikTok Shop presets:

• TikTok Shop main image (US, Brazil): 1,600 × 1,600 px, under 5 MB (TikTok Shop Academy (US): product listing policy)
• TikTok Shop image (UK and EU): 1,600 × 1,600 px, under 5 MB (TikTok Shop Academy (UK): best practices for product listings)
• TikTok Shop image (Southeast Asia): 1,600 × 1,600 px, under 5 MB (TikTok Shop Academy (Thailand): product listing guidelines)
• TikTok Shop extra image (all regions): 1,600 × 1,600 px, under 5 MB (TikTok Shop Academy (US): product listing policy)
• TikTok Shop shop page banner: 1,600 × 800 px, under 5 MB (TikTok Shop Academy (UK): shop design page)
• TikTok Shop shop page grid tile: 800 × 800 px, under 5 MB (TikTok Shop Academy (UK): shop design page)
• TikTok Shop logo: 512 × 512 px, under 1 MB (TikTok Shop Academy (US): how to add a shop logo)

HEIC and TIFF photos work, and the resizer keeps the photo's XMP "AI generated" label if it has one. For a full set made at these sizes from one photo, use the AI product images for TikTok Shop generator.

Where do you upload product images in TikTok Shop Seller Center?

Upload product images in TikTok Shop Seller Center under Products > Add Products, in the images field of Basic information (US: add products). Product Aura is not a TikTok Shop app and does not publish to TikTok: download the set as a ZIP and upload the images there, so you keep full control of what goes live.

• TikTok Shop product images
• Image resizer
• Product image size by marketplace
• Amazon image requirements
• Can you use AI images on Amazon